We live in a digital age that allows us to have instant access to an enormous amount of information. With the use of social media, Organisations can now leverage off the power of social media as a form of knowledge management, where employees can easily share and participate in information sharing. Technology is constantly changing and individuals prefer convenience in knowledge sharing so that it makes simpler for people to access and utilise it. With the large use of social media, organisations see its potential in sharing useful information to relevant stakeholders, even on the go.
Here is a Tedx Talk of Dr Kondal Reddy Kandadi as he talks about Knowledge Management and Innovation.
Knowledge Management 2.0
Knowledge management 2.0, also known as KM 2.0, is an umbrella concept for a set of systems and tools which contain most of the same qualities already known in the conventional first generation knowledge management. Knowledge management 2.0 comes from the idea of web 2.0 which brings new dimensions, such as social media, into play. Web 2.0 is a relatively new concept as it is categorised by the social dimension it brings. The social dimension consists of user-generated content and networking (Koenig, 2018).
With web 2.0 users are active participants and creators of content. The information created by users are created through mediums such as blogs, microblogs, sharing sites, for example, Twitter, Facebook and YouTube, etc. The users of today are mostly millennials (generation Y and Z) who have different work habits. They use every day web 2.0 technologies in their private environments. They also use web 2.0 technologies for work as they consider it to be a means for collaboration. It allows them quick access to information whenever they require it. Knowledge Management 2.0 is there to help people and organizations to capture and spread their knowledge in a social, involving manner. Knowledge management 2.0 seems to be more about aggregating unstructured information with structured data as it focuses on social media (Boughzala & Dudezert, 2011).
How is KM being used in the Digital Age?
Previously, knowledge that was created, was stored as a point in time. Nowadays, knowledge begins with an online conversation and will be continuously changing and evolving as more and more people contribute to it. Social media takes knowledge and makes it highly iterative by creating content as a social object. The content is no longer a point in time, but something that is part of a conversation or social interaction. It can easily break up the pillars of a conversation as it evolves. For example, content created on a microblog can change its purpose as the conversation unfolds. In the long run, social media in businesses will likely be a boon for knowledge management. Benefits received from consumer web environments, such as effective searching, grouping of associated unstructured data sources, etc, will become the basic features for business solutions. It is predicted that there will be an increasing overlap between public and private data in order to enhance the value of the private data (Reichental, 2011).
The use of social media to drive knowledge management will require less of the “management” component. In the past, far too much time has been spent cleaning up data, validating, and organising it. In the future, more time will be spent on analyzing the new knowledge and information that is being created by social interactions.
Microblogging as an influence to KM
Microblogging can be described as one way to communicate ideas, share statuses in a form of short posts using instant messaging, email through mobile phones or Web (Java, Song, Finin, & Tseng, 2007). Twitter, LinkedIn, Facebook are some of the most popular microblogging platforms. Different people with different opinions, different lifestyles and profession meet in conversations to share and gain knowledge. One of the contributions done by microblogging is the ability to check your own relevance (Singh,2017). By the number of interactions you have on your content, you tend to know how influential you are to your cyber community. Credibility may be increased and improved through regular sharing of quality content.
Social media has one more feature that makes it easy to find content. By the use of hashtags denoted by a prefix of the symbol “#”. According to Campbell (2018), a hashtag is said to be a label that directs users who have interest to a similar topic to the content that is related to that topic. The practical example of a hashtag can be a group of students doing a common Special Topics course at UKZN where they use #ukznst2018 on posts they make so that it is easy to search and view posts they have shared. Content creators may use hashtags in useful content in order to make it easier for other people searching for that material to find it. The use of hashtags has become a global standard when it comes to grouping any type of media on social media platforms. This has been found to be effective in the way knowledge is being managed in cyberspace.
Boughzala, I., & Dudezert, A. (2011). Knowledge Management 2.0: Organizational Models and Enterprise Strategies.
Campbell, A. (2018). What is a Hashtag? And What Do You Do With Hashtags? – Small Business Trends. Retrieved from https://smallbiztrends.com/2013/08/what-is-a-hashtag.html.
Java, A., Song, X., Finin, T., & Tseng, B. (2007). Why we twitter: understanding microblogging usage and communities. Paper presented at the Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis.
Koenig, M. E. D. (2018). What is KM? Knowledge Management Explained. Retrieved from
Reichental, J. (2011). Knowledge management in the age of social media. Retrieved from
Singh, R. (2017). Role of social media in knowledge management – Biznology. Retrieved from